Website DLR Group

Closing Date: December 12, 2022

Public Relations Manager

DLR Group is an integrated design firm that aspires to be the most creative enterprise on the planet. Our brand promise is to elevate the human experience through design. If that challenge is appealing, you’re at the right place.

We are seeking a high energy public relations professional with a passion for building brands to join an ambitious team that intends to transform the model of marketing communications in the A/E/C industry. As a Public Relations Manager you will develop and implement strategic public relations plans to raise awareness of our K-12 Education sector to support annual sector strategies and growth goals. The Public Relations Manager will lead media and digital outreach to attract, engage, convert, and retain clients and design talent for each sector.

DLR Group operates within a hybrid work model, supporting flexibility between office time and work from home. Preferred locations for this role:

  • Dallas
  • Denver
  • Kansas City
  • Minneapolis
  • Seattle

The Public Relations Manager is an instrumental member of a vertical client sector marketing team. You will collaborate with sector leadership, designers, and business development and marketing leaders to raise awareness of DLR Group with clients, talent, key trade groups, and sector influencers though vertical trade media, consumer media, and digital channels. This individual will team with public relations managers in other sectors to promote DLR Group at the local office level though promotion of sector(s) design projects, community outreach and impact, and significant hires and promotions

The Successful Candidate Will:

  • Identify and engage influencers in multiple vertical client sectors to promote DLR Group design expertise
  • Bring a keen understanding of the current media landscape and how to forge relationship with trade, consumer, news, and digital media contacts
  • Support designated sector(s) marketing plans to develop and execute a PR calendar and activity including promotion of sectors business plan top projects, design innovation, and thought leadership.
  • Research, write, proofread, and edit media content, implement and manage media campaigns, and deliver public relations and communications plans in assigned client verticals.
  • Form relationships with client sector leadership and experts in all DLR Group locations to execute annual business plan strategies and tactics
  • Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns
  • Be a creative person who can “think on their feet” beyond the traditional approach to PR and exploit opportunities within new media
  • Develop workable budgets, work plans, and realistic timetables and lead productive meetings of team members
  • Establish KPIs for media activities and measures of success for media outreach and marketing campaigns
  • Leverage deep understanding of sector(s) client universe needs to proactively identify evolving issues and drive compelling pitches that connect with identified target audiences
  • Collaborate with marketing teams to develop and implement integrated marketing campaigns and bring the intuition to refine programs and projects to improve outcomes
  • Champion brand standards, voice, and style into all marketing content

Required Qualifications:

  • Bachelor’s degree in integrated marketing communications, public relations, journalism, or a related field
  • Strategic thinker with exceptional oral communications, writing, and editing skills, with the ability to research and articulate a clear point of view on complex issues in sharp, concise communications.
  • Strong interpersonal skills to foster relationships and navigate cross functionally across different firm teams and with outside partners
  • Keen understanding of integrating marketing tactics with traditional and social media across multiple channels as part of communications campaigns to attract, engage, convert, and retain clients and talent

Preferred Qualifications:

  • 5+ years of experience executing strategic media relations programs for a professional services enterprise with direct experience in K-12 Education.
  • An understanding of design trends and relationships with journalists/ commentators/critics covering design, architecture, engineering, and interiors at design, client vertical trade, digital outlets, and national consumer/news media
  • Strong consulting skills and the ability to help leaders understand how media relations fits into larger communications and marketing plan

DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge and is an initial signatory to the China Accord and the AIA 2030 Commitment.

Visit and follow us on Twitter, Instagram and at LinkedIn.

We are proud to be an EEO/AA employer M/F/D/V.

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